The PDKM logo mark draws inspiration from the injection molding process, reflecting the company’s core production focus on plastic automobile parts manufactured primarily through this method.
The line cutting through the mark symbolizes PDKM’s aspiration to become an industry leader. As the line widens towards the top, it represents the growing impact and influence PDKM brings to the industry as it continues to rise and expand.
The icon’s basic shape is derived from a geometric calculation known as a 'squircle,' an intermediate shape between a square and a circle. A squircle combines elements of both shapes and is often based on the superellipse. The term "squircle" is a portmanteau of the words "square" and "circle," and squircles are widely used in design and optics.
The squircle in the PDKM logo combines the properties of a circle and a square. The circle represents the knowledge that PDKM disseminates, while the square symbolizes the products PDKM distributes within the industry.
The logo serves as the primary visual representation of the PDKM brand. It is the foremost visual element used to identify the brand, making it essential to use the logo correctly.
The core components of the logomark include the icon and the wordmark. The logo should always be reproduced from the specifically developed artwork file. Recreating or imitating the original artwork is not permitted.
As demonstrated, there are several variations of the logo, such as the horizontal stack, vertical stack, logo badge, and icon. These variations are crucial for ensuring adaptability and versatility across different contexts and platforms.
Logo variations enable scalability to maintain legibility and visual impact at various sizes. They also allow for adaptability to different color schemes and backgrounds, ensuring the logo is suitable for both print and digital media. Additionally, these variations provide flexibility in layout and integration with other design elements, ultimately enhancing brand recognition and consistency across diverse applications and environments.
